Pricing strategy refers to the method by which businesses determine the selling price of their products or services. It is a multi-faceted component of overall business and marketing strategy that ...

Ahead of Super Bowl weekend, PepsiCo announced it is lowering suggested retail prices on many of its best-known U.S. snack ...

Forbes contributors publish independent expert analyses and insights. Author, professor and founder. Deeply curious about leadership. From the outside it may seem like a simple choice, but pricing is ...

You finally have users. A few are paying. Some say the product is “cheap,” others ask for discounts, and a couple would ...

Discover how customer-driven pricing sets prices based on perceived value and its impact on e-commerce, affecting consumer choices and competitive strategy.

Value-based pricing can be powerful, but it often breaks down when the value isn’t clearly measurable, clients feel misaligned with the price or providers overcharge too early in their business ...

Pricing discipline is emerging as a critical lever in e.l.f. Beauty Inc.’s ELF strategy to navigate elevated tariff pressures through fiscal 2026, allowing the company to protect margins while ...

In my experience, pricing is one of the most underutilized levers in business. Many organizations treat it as a reactionary tool—adjusted in response to cost pressures or competitive moves. But in ...

It turns out people don't like profit-driven price hikes.

I reiterate a Sell rating on Ecolab Inc. due to ongoing weak demand in heavy industrial and paper markets despite management's effective margin expansion strategies. Q2 FY 2025 results showed modest 3 ...