New Delhi: ‘Nirma Nirma, washing powder Nirma…Sabki Pasand Nirma…’ During the Doordarshan era of the 90s, this was one of the most captivating advertisements. However, over the years, the popularity ...
With Halloween 2023 rising in popularity in India especially, there's more attention to detail going on behind the scenes. While cobwebbed-draped celebrity parties are now a reality, so are ...
After recently rolling out a completely new avatar for its washing powder, Nirma has launched its latest brand communication, this time for its detergent soap variant Nirma Super. TapRoot India has ...
From the bouncer to the woman hitting on him at a plush bar, the pilot and his hair dresser included, Manoj Bajpayee is recommended every series under the sun on Amazon Prime, except his own, The ...
It has been close to thirty-two months since I started writing this newsletter and if my memory serves me right, I have never really written about the same company in two consecutive issues. And ...
How Hiren Patel, founder Karsanbhai’s son, is reinvigorating Nirma by administering a shot of pharma. Illustration: Dominic Xavier/Rediff.com Nirma’s tryst with the pharmaceutical space started in ...
Growing up in the age of Doordarshan, Sunday was television watching day. It was also the day that 2 brands made an indelible mark on the nation. The mid afternoon cartoon show became synonymous with ...
From chemicals and building materials, the Nirma Group has taken a big leap into pharmaceuticals, with its agreement to acquire 75 per cent in Glenmark Life Sciences for an enterprise value of about ...
After recently rolling out a completely new avatar for its washing powder, Nirma has launched its latest brand communication, this time for its detergent soap variant Nirma Super. TapRoot India has ...
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