Do you dive right into marketing tactics before coming up with a clear strategy? Don’t put the cart before the horse — here’s how to build a solid foundation for effective and focused marketing.

Marketing professionals face many challenges: New competitors, evolving ways of working, and emerging technologies are just a few. To achieve business success, you must prepare to meet those changes.

Network marketing, also known as multi-level marketing (MLR), is a business model that relies on person-to-person sales by independent representatives, often working from home.

What is B2B content marketing? B2B content marketing is the creation and distribution of valuable and relevant content to attract and engage businesses. Simple enough, right? However, if you’re a B2B ...

Today's marketers are no strangers to full-funnel marketing, but once you introduce the term "performance," marketers aren't always on the same page. Performance marketing is often misunderstood as ...

Chris Suchánek: Founder and CSO of Firm Media, pioneering marketing excellence in the specialty medical sector with award-winning brands. Let’s not sugarcoat it. Most companies? They’re winging it.

Taylor Swift’s new album, The Life of a Showgirl, has been released to much fanfare. While the album’s critical reception has ...