To lay a foundation for business growth requires both emotional and rational dimensions... Early in my career, I was asked to conduct a benchmarking analysis of global brands. A study conducted ...

Modern programmatic platforms feature various capabilities aimed at maximizing brand safety. However, apart from analyzing ...

In today’s market, many companies are looking to tighten up their brand or even create a new brand to fit the changing environment. Your brand is your identity, so what steps should you take? Creating ...

Perhaps it's the visual appeal that stands out to you — or maybe you've seen a particular product on social media or at a friend’s house. “The minute you have that memory, you’re more likely to trust ...

In today’s crowded market, having a unique brand helps businesses stand out. This is where your unique brand personality can be essential in telling your brand story and how impactful your marketing ...

Around this time of year, companies are starting to kick off their budgeting process for the next year. But before you open those spreadsheets and start moving decimal points around, you're going to ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

Marriott has introduced St. Regis Estates, a new extension of the St. Regis brand centered on heritage-rich, estate-style ...