Sales and marketing typically function as two distinct departments within an organization. However, both teams share the goal of attracting customers, so they often work collaboratively and ...

It’s common to hear “marketing” and “sales” used interchangeably. In reality, they each have distinct characteristics. Startup entrepreneurs need to know the difference so they can approach each with ...

Forbes contributors publish independent expert analyses and insights. I write about marketing strategy. There’s never a bad time to revisit marketing strategy, to gauge its effectiveness and make ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More In many companies the relationship between sales and marketing is a very ...

The business plan and the marketing plan are both essential aspects of successful businesses. These plans not only help businesses organize their operations, but help benchmark their success or ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Ask a room full of business leaders, marketers and entrepreneurs to define the difference ...