A new study published in the Journal of Cognition provides evidence that what we know influences what we hear. Researchers found that when people listened to pairs of words and nonsense words spoken ...

Your brain becomes comfortable with this reversed image, so when you see a photo, it appears jarring and unfamiliar.

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The sign in front of the quaint cottage steps said, “We make violins and violas.” I had been ...

Learn the essential difference between brand and branding, why the distinction affects perception and trust, and how aligning ...

If you’re a long-term employee, it’s not only frustrating when your colleagues have an outdated perception of you—it can stymie your professional growth. How can you align your reputation with your ...

Reality isn't what you think it is. Everyday experience suggests that our senses inform us about what’s going on in the world around us. But recent advances in cognitive neuroscience suggest that we ...

As we get older, we humans experience some decreases in function in multiple domains. But how much of these decreases are due to real decline and how much to disuse? And what can be done about it?

Opinions expressed by Entrepreneur contributors are their own. It is often said that “perception is reality.” Every day, we find out about a company or celebrity that has created a grandiose image, ...

In a discovery that could turn science on its head, researchers now find that you are a better judge of how objects fall when you are upright than when you lie on your side. Our senses are known to ...