A new study published in the Journal of Cognition provides evidence that what we know influences what we hear. Researchers found that when people listened to pairs of words and nonsense words spoken ...

Your brain becomes comfortable with this reversed image, so when you see a photo, it appears jarring and unfamiliar.

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The sign in front of the quaint cottage steps said, “We make violins and violas.” I had been ...

If you’re a long-term employee, it’s not only frustrating when your colleagues have an outdated perception of you—it can stymie your professional growth. How can you align your reputation with your ...

Reality isn't what you think it is. Everyday experience suggests that our senses inform us about what’s going on in the world around us. But recent advances in cognitive neuroscience suggest that we ...

As we get older, we humans experience some decreases in function in multiple domains. But how much of these decreases are due to real decline and how much to disuse? And what can be done about it?

Opinions expressed by Entrepreneur contributors are their own. It is often said that “perception is reality.” Every day, we find out about a company or celebrity that has created a grandiose image, ...

Skills in Baldur’s Gate 3 are passive bonuses your characters have that determine how successful a certain action will be. Shoving enemies, figuring out how to deal with magical artifacts, or even ...

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...