Autonomous Sensory Meridian Response – a tingling, pleasurable response to subtle, repetitive sights and sounds – has been something of an internet phenomenon for nearly a decade. It went mainstream ...

There's an old saying: The best way to get someone's attention is to whisper. Enter Zoe Kravitz's ASMR ad for Michelob ULTRA Pure Gold. It's all whispers and taps, and it has my full attention. Not ...

Imagine softly rustling leaves in the distance or a breathy whisper in your ear. Do you feel a tingling, warm sensation in your head? If so, you might have Autonomous Sensory Meridian Response (ASMR).

Can we talk about ASMR for a sec? Because videos that make use of the soothing sensory phenomenon have pretty much taken over YouTube in the last few years, and either you're on board with the sound ...

A new Super Bowl commercial aims to calm frenzied football fans with oddly relaxing images of actress Zoe Kravitz whispering into a pair of microphones and softly tapping on a bottle. The beer ad ...

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In an attempt to cash in on the ASMR (autonomous sensory meridian response) craze that’s sweeping YouTube right now, Michelob Ultra Pure Gold decided to film Big Little Lies star Zoë Kravitz making ...

Zoë Kravitz wants you to calm down. The actress exudes chill—whether she's playing the lowkey yoga instructor Bonnie in Big Little Lies or walking the red carpet in style every blog deems “effortless.