While Texas Tech seems to be benefiting in the NIL era, programs like Maryland are hoping revenue share leads to a level playing field.

Less than two weeks after terms of a multibillion-dollar college sports settlement went into effect, friction erupted over the definition of a “valid business purpose” that collectives making name, image likeness payments to players are supposed to have.

Athletes Are Winning the NIL War and the NCAA’s Losing Control originally appeared on Athlon Sports. The College Sports Commission (CSC) rewrote its “valid business purpose” test this week, telling school‑backed booster collectives they will now be ...

Uncertainty over a key element of the $2.8 billion NCAA antitrust settlement that is reshaping college sports has placed recruiters on a tightrope.

The rapidly evolving landscape of Name, Image, and Likeness (NIL) policies in high school and college sports presents significant new challenges for

Travis Smith and Jaedon Harmon, two incoming freshmen on the Tennessee Volunteers football team, made an immediate impact in the community by donating $10k to a community center through their NIL earnings.

Collectives can offer goods and services in the form of NIL payments, and they can send those deals through the clearinghouse for approval.

GOP Senate Majority Leader John Thune has found himself in the political battle of name, image, and likeness deals - and he has a plan to regulate them.