Strive invests in GameStop through multiple ETFs and states that it has a "vested interest" in GameStop adopting a Bitcoin strategy.

GameStop evaluates a proposal to invest $5 billion in Bitcoin, aimed at transforming its financial future as a gaming sector leader.

GameStop has a unique opportunity to redefine itself as a market leader with its nearly $5 billion cash reserve, the letter said.

The firm urged GameStop to avoid investing in other cryptos, calling Bitcoin the only “true store of value” among digital assets.

CEO Ryan Cohen confirmed on social media site X that he received a letter from Strive Asset Management urging the company to adopt bitcoin (BTC-USD) as a reserve asset. Cole sent the letter to Cohen on February 24,