This article was originally published on www.si.com as Dale Earnhardt Jr. Explains Why He Gave Up Trademark to Lamar Jackson So Quickly. Lamar Jackson is building a brand around the No. 8 ...

NASCAR legend Dale Earnhardt Jr. and NFL superstar Lamar Jackson are two of the most unlikely people you’d expect to be beefing, but here we are — and it all comes down to the number eight.

NASCAR legend Dale Earnhardt Jr. and Baltimore Ravens quarterback Lamar Jackson would not seem to have very much in common at first glance, except for the number 8 that both displayed throughout ...

NASCAR legend Dale Earnhardt Jr. has stopped his effort to trademark the Junior Motorsports No. 8. This happened after Lamar ...

Last week, Dale Earnhardt Jr. was hit with a legal challenge from Baltimore Ravens star quarterback Lamar Jackson regarding a trademark on his styling of the No. 8 used on merchandise, but it ...

This has happened in light of Ravens quarterback Lamar Jackson’s feud with Dale ... the beginning of this month. However, Dale Earnhardt Jr. can still use the number on his merchandise.

Dale Jr. wasn't too concerned when discovering which filing Jackson opposed. "When I learned about it, I thought for sure it was over the Bud 8," Earnhardt said. "But when I dug into it, I learned ...

Baltimore Ravens quarterback Lamar Jackson settled his trademark dispute with NASCAR driver and legend Dale Earnhardt, Jr., but he is still feeling the hate the dispute brought on. Baltimore ...

Dale Earnhardt Jr. just set the record straight on his trademark dispute with two-time NFL MVP Lamar Jackson. On the Dale Jr. Download podcast, Earnhardt explained how the dispute on the No. 8 is ...

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CHARLOTTE, N.C. — A trademark dispute between NASCAR legend Dale Earnhardt Jr. and Baltimore Ravens quarterback Lamar Jackson appears to be resolved after the Hall of Fame racer announced plans ...

Dale Earnhardt Jr. doesn't wanna go toe to toe with Lamar Jackson over a trademark for the number eight ... with the racing superstar announcing he's making changes to his brand to appease the NFL ...