Mars has hired David Jacobs as vp of marketing for its food and nutrition business in North America. The exec brings extensive sales and marketing experience to the CPG. He spent nearly two ...

Consumers have developed a taste for fresh brands, such as Chocolonely chocolate bars, Poppi soda, and Lesser Evil popcorn.

The Mars account pitch has entered the RFP stage, or as we like to call it, the sweaty palms phase for agencies.