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Audience analysis is the assessment and identification of interests, attitudes, preferences, behaviors, demographics, needs, and other data points of a particular group. In a business setting, ...

The trend of general price parity, and an online advantage when there is a difference, was observed at all price levels: 8 of the 12 retailers examined in the study offered more favorable pricing ...

B2B buyers are losing trust in brand messaging. Learn how marketers can regain credibility using customer voices and structured content.

Consider these factors when determining how to measure the ROI and effectiveness of your B2B influencer marketing campaigns.

This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead.

Learn how generative AI drives personalized B2B outreach, scales engagement, and helps build trust with targeted, relevant messaging.

Understanding consumer behavior is key to increasing ROI. Learn the importance of customer segmentation and how to analyze customer migration patterns.

Marketing Strategy - Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business ...

Apple is the most valuable brand in the world in 2023, followed by Google and Microsoft. Check out the other 97 brands and their industries.