Dawson Whitfield is the CEO and Founder of Looka, a logo design and brand identity platform powered by artificial intelligence. Branding is the personality of a business. As a complex combination of ...

Now easily discover how AI logo generators keep your brand consistent. Don’t let mismatched designs slow you down. Make every logo count instantly.

Back in 2015, Microsoft claimed our attention spans had dropped to eight seconds—shorter than that of a goldfish. No one’s definitively proven it, but it feels about right in the age of TikTok. Ten ...

These days, we’re all looking for stability. And just when we need it the most, it seems harder than ever to find. It isn’t just a question of reliability in our jobs, living situations and families.

While U.S. offices continue to struggle to bring employees back to their desks, in-person retail is thriving. The International Council of Shopping Centers recently found that 79% of consumers prefer ...

In the 1990s, competing Four Seasons- and Ritz-Carlton-branded residences kick-started the hotel-anchored trend in cities like Boston, Los Angeles and Miami. With their unexpected successes ...

Trademarking visual elements, including logos, specific colors, fonts, and unique packaging, is critical to protecting a brand’s visual identity. These elements are often the first touchpoint with the ...

VML is uniting its design capabilities and leadership under a new studio division called Brand Design at VML, according to news shared with Marketing Dive. Brand Design at VML specializes in a range ...

Nearly a century later, the category is surging—up some 150 percent over the past decade, according to London-based commercial-real-estate brokerage Savills. Today, real-estate design firm and ...

Deciding how to brand your food truck may be the most important decision you’ll face as a food-on-the-go entrepreneur. A well-branded truck can draw attention to your business all day, every day, ...

When one steps into a Starbucks, they almost instantly know they are in the famed coffeehouse, and not at a McDonald's. Apart from the uniformed staff and a giant sign at the door, there are countless ...