Over a third of B2B marketers are often in conflict with sales, while half work for businesses that believe marketing exists ...

Nitin is the founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. There's been a long, ongoing debate on sales vs. marketing.

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

For decades, businesses have wrestled with one persistent challenge: aligning marketing and sales. This isn’t new, and it’s not going away anytime soon. Different personalities, departmental cultures, ...

Marketing is especially important for small businesses that want to expand their reach. Learn how seven businesses found success with impactful campaigns.

Traditionally, sales and marketing teams have a strained, disconnected relationship. Sales teams blame marketing for delivering low-quality leads, whereas marketing blames sales for failing to close ...

Eminem released the movie 8 Mile in 2002 as a semi-biographical film following his rise in the rap battle scene in Detroit, ...

KALAMAZOO, Mich.—Western Michigan University’s sales and business marketing program has once again earned a place on the Sales Education Foundation’s list of top sales programs in North America. This ...

Answer: This is a common question, and a lot of people confuse these various terms. First of all, marketing encompasses a wide range of both analysis and tactics. For example, marketing involves doing ...

Learn how to create a sustainable small business marketing plan that earns new customers and grows your revenue for years to come. Earning new customers is vital to the growth of any small business, ...