Chuck E. Cheese, the iconic name behind America’s favorite arcade and family entertainment centers, is stepping into a new era with the launch of Chuck’s Arcade. This bold new arcade concept from ...

When David McKillips joined Chuck E. Cheese as CEO in January 2020, he noticed a brand that was capital-deprived, not upgraded, and tired. The COVID pandemic arriving two months later didn’t help.

Too old to throw your next birthday party at a Chuck E. Cheese? How about a “Chuck’s Arcade,” instead?

Chuck E. Cheese's parent company CEC Entertainment filed for Chapter 11 bankruptcy in 2020. The family entertainment chain has been plotting a comeback since exiting bankruptcy and spending more than ...