Mass-market shampoo Herbal Essences was a stale brand in its mid-30s when Procter & Gamble acquired it from Clairol in 2001. By 2006, there were three apparent choices, says P&G chairman and CEO A.G.

CINCINNATI--(BUSINESS WIRE)--As more and more consumers ask for transparency about ingredients used in beauty products, they are also asking for their products to use ingredients they trust. Herbal ...

Herbal Essences is rolling out a new campaign inspired by the feeling of wanting to stay on the mind of their crush with the power of scent. The new “Scent Traps” campaign from the beauty brand ...

Procter & Gamble has recalled more than 30 aerosol spray haircare products, including many dry shampoos and dry conditioners, warning that the products could contain benzene, a cancer-causing agent.

CINCINNATI--(BUSINESS WIRE)--For 50 years now, Herbal Essences has been known and loved for its iconic scents and plant-powered products that leave hair looking and smelling amazing. In honor of this ...