Case in point? Plum eyeshadow is trending. According to a new report from Afterpay, searches for “plum eyeshadow” are spiking, with a 50% year-to-date rise, signaling a growing appetite for rich, ...

Scientists at three Australian universities believe a dark purple plum bred in Queensland could help delay, or even prevent, dementia. Researchers at the University of Wollongong, the University ...

Purple certainly isn't a color for the faint hearted, it's a shade that can smell your fear. Here's how to conquer it through ...