Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

There are a wide range of marketing concepts, and each may have relevance in the development of a marketing plan. Marketing concepts may range from the importance of segmentation and positioning, to ...

This title may be a bit presumptuous, but it does suggest a pertinent issue-is "broadening the concept of marketing" a useful concept for the discipline? The usefulness of a concept is evaluated in ...

BMW, Apple, Disney, Ritz Carlton, Coca Cola, Tylenol, COVERGIRL cosmetics, Head & Shoulders... Behind every successful product, service, or brand lies a powerful concept. Products and services that ...

As an ardent sports fan, most of my analogies revolve around sports — and so does my understanding of attribution in marketing. In basketball, there is a much-coveted achievement called the ...

There are fundamental concepts in marketing that remain relevant despite technology and changing consumer behaviors. This is important since what we know strongly influences what we do. Marketers (and ...

With hundreds of concepts and brain biases to choose from, the idea of incorporating behavioral economics into your strategy can be overwhelming. However, it’s incredibly important because all ...

L'objectif de cet article est de clarifier et d'approfondir le concept de script de service, un concept issu de la théorie psychologique des scripts cognitifs. L'article commence par la définition du ...