Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

In filings submitted to the Texas attorney general — echoed in notifications to officials in California, Massachusetts, and ...

Data privacy regulations aren’t known for being light reading. That doesn’t make it easy for businesses to become compliant. When one law refers to data subjects, another to residents, another to ...

CRM systems equipped with analytics help companies organize, study, and interpret customer data to understand patterns and ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

Consider the last time you wanted to purchase a messaging app for your organization. You may have explored industry-specific websites, read whitepapers, compared product features, evaluated pricing ...

Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...

Data serves as the lifeblood of most businesses today, and safeguarding its security is imperative. I believe this commitment is not merely an obligation to uphold ethical and legal standards; it also ...

The retail world is continually seeking ways to enhance the customer experience. Finding your way becomes much simpler with ...

Salesforce is investigating a security incident after discovering unusual activity involving apps published by Gainsight, a customer-success software ...

Software is truly everywhere in the modern world. From streamlining workflows to making phone calls to following navigation routes in a car, the list continues—and so does the industry’s growth. By ...

Legacy billing systems struggle to keep up with the dynamic nature of AI-driven software, leading to delays and inaccuracies.