For most companies, the quest for new customers is never-ending. Despite its negative rap, direct email marketing presents a marketing opportunity worth exploring. Like traditional direct mail, direct ...

Any advertising campaign that targets a select group of customers and contains an explicit call-to-action is an example of a direct marketing tactic. Direct marketing channels vary depending on the ...

Email marketing is still a vital tool for digital marketers. Check out this guide for practical tips on creating successful email campaigns. Email is as a highly effective direct marketing channel and ...

If you’ve studied digital marketing techniques at all, you’ve probably heard how important it is to compile a list of your customers’ email addresses at least a few times throughout your career. And ...

Email marketing is one of the most cost-effective ways to reach your customers. Not only that, it offers impressive ROI — $42.08 for every dollar spent, according to research by the Direct Marketing ...

Automated email marketing software can help your business save a bunch of time as well as gather valuable data about your subscribers. Every business needs it, but that doesn’t mean you need to abuse ...

Last month we explored the first of two important digital marketing list subscriber metrics: CPA, the cost to acquire a new list member. I also presented a process for determining your maximum ...

Paula Chiocchi is CEO of Outward Media, Inc., a leading provider of multi-channel marketing data that drives business growth and success. Almost everyone has an address and almost everyone also has an ...

Email marketing remains a powerful way for small businesses to connect with customers and leads, but it’s hard to come by tools that are easy-to-use and feel at home on the Mac. Direct Mail for macOS ...

Business owners throughout the country seek ways to reach existing and potential customers. After all, without customers, companies cannot expect to survive and remain open. Traditional means of ...