The marketing channel and distribution channel go hand-in-hand. Essentially, without the distribution channel or process, the marketing channel would not exist. The distribution channel includes all ...

Walk down any supermarket aisle. What do you see? Brands, brands, and more brands. And, individually, each has its own equity—along with consumer appeal, value, unique brand-defining characteristics, ...

Developing a good product or service is challenging enough – getting customers to recognize its advantages and then making the sale are entirely different challenges. You might make a better mousetrap ...

Jim Huffman, author of The Growth Marketer’s Playbook. After mentoring startup founders through Techstars and teaching growth marketing at General Assembly, I saw founders making the same mistakes ...

Channels of product distribution are the routes that a product takes from the maker to the final user. Efficient distribution channels are crucial for successful product management because they ...

What are some of the key digital content distribution channels available to marketers? An infographic (below) from SEMRush covers 12 essential platforms and media types that you can use to share your ...