What is search engine marketing? Ah … the wild and magical world of the search engine. Where you and anyone can type in the most enigmatic phrase and get a response. Instantly, the Internet appears to ...

I wish I had a nickel for every person who has come to me and said, “I paid someone X (always 4+ figures) number of dollars to do optimization for my site, but I really can’t see any change.” Or, “I ...

Software that retrieves data that match the criteria in a query. Although non-Internet search engines have been around for decades, they were brought to the forefront after the Web exploded onto the ...