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A/B test tool shows Facebook constantly experimenting on consumers—and even its creators don't fully know how it works

Users of social media platforms like Facebook, Instagram and TikTok might think they're simply interacting with friends, family and followers, and seeing ads as they go. But according to research from ...
The Verge

Facebook will let creators test different versions of Reels

Meta announced a handful of creator tools, including the ability to test different versions of Reels to see which perform best. Meta announced a handful of creator tools, including the ability to test ...
Android

Facebook is bringing A/B testing for Reels

Facebook and Instagram have been pushing Reels on their users in an attempt to keep up with TikTok, and they’ve seen varying degrees of success. The company just unveiled some new features targeted at ...
Nieman Journalism Lab

Why news publishers are investing in Facebook A/B testing

“The ability to squeeze more organic engagement out of posts has become especially important as Facebook has tweaked its newsfeed algorithm in ways that have made it more difficult for publishers to ...
Geeky Gadgets

How to A/B Test Facebook Ads for Maximum Return on Investment in 2025

Ever feel like your Facebook ads are more of a guessing game than a strategic investment? You’re not alone. For many beginners, navigating Facebook Ads Manager and figuring out what works can feel ...
Harvard Business Review

You’re Probably A/B Testing Too Much. Here’s What to Do Instead.

A/B testing, once heralded as the gold standard for data-driven decision-making, often slows companies down due to an ...
Searchenginejournal.com

A/B & Multivariate Testing for SEO: How to Do It the Right Way

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...