Digital marketers have long debated whether paid advertising from Facebook or Google offers a better bang for your buck. What’s often left out of the discussion is Snapchat, one of the most dominant ...

Facebook offers so many opportunities to reach customers with specialized advertising that almost every business can benefit from some form of paid advertising on Facebook, even if it spends only a ...

Facebook’s success is legendary, but it's now facing serious rivals on various fronts. The social network's worldwide ad revenue topped $84 billion in 2020. Just 11 years earlier, the company was ...

Facebook runs a massively successful digital advertising operation on the back of its granular categories based on user behavior. Yet, many of the people who actively use its services aren't aware of ...

Get your news from a source that’s not owned and controlled by oligarchs. Sign up for the free Mother Jones Daily. Last year, Samantha Liapes wanted to buy insurance. She needed insurance for her home ...

It’s famously frustrating for people and organisations to be impersonated by scammers, even if it makes for good business for ...

Facebook may have to overhaul its entire ad-targeting system after a California court ruled last month that the platform’s practice of routinely targeting ads by age, gender, and other protected ...

Watch out, Alphabet's (GOOG 1.27%) (GOOGL 1.23%) Google and Amazon (AMZN 0.23%): Facebook (META-0.26%) is coming for some of your most profitable advertisements. The social media company started ...

A widespread ad boycott is taking place at Facebook, with telecoms giant Verizon the latest company to pause spending on the social network. A campaign dubbed "Stop Hate for Profit" is urging ...

ProPublica is a nonprofit newsroom that investigates abuses of power. Sign up to receive our biggest stories as soon as they’re published. For Dolese Bros. Co. construction and supply company, which ...

Update: On July 27, 2021, Facebook announced that it will no longer allow advertisers to target interest-based ads at teens. Advertisers can use Facebook and Instagram to target ads at teenagers who ...

The social network had prohibited political ads on its site indefinitely after the November election. Such ads have been criticized for spreading misinformation. By Mike Isaac SAN FRANCISCO — Facebook ...