Depending on the size of the company, advertising might be a standalone function or a sub-function of marketing. Less formal organizations often use "advertising," "promotions," "communications," ...

Whether your distribution platform is print, Internet, television or radio, the function of advertising is based on the principles of supply and demand. The goal of creating a specific demand for your ...

What are advertising's limits and potentialities? The author shows how three major variables in the communication process between advertising and the consumer-cultural attitudes; brand imagery; and ...

Marketing is a culmination of effective messaging, well-planned financing and budgeting, targeted selling, and strategic distribution. A marketing team is often made up of a variety of professionals ...

Within the world’s leading professional services firms, the marketing department plays a crucial role in driving strategic growth initiatives. Until recently, the marketing function at one of Propolis ...

This is a preview. Log in through your library . Abstract Advertising can be regarded as having two separate functions, one of persuading and one of informing consumers. Against some who claim that ...

For the last two decades of the 20th century, management consultants asked: “Is Sales truly necessary?” The most common answer was a variation of: “Maybe, but not for long!” For example, in 1992 Peter ...