Good advertising tends to be persuasive, but advertisers must be careful not to mislead the people who see the ads. However, it is not always so simple to make the distinction between ads that are ...

Opinions expressed by Entrepreneur contributors are their own. Ready to kick off a new advertising campaign but don’t know where to start? The first thing you need to do is determine what type of ad ...

Ad-tech platform Good-Loop is helping advertisers connect with the public and overcome people’s desire to block ads by combining consumer engagement with charitable brand donations. But what if ...

Subscribe to AdExchanger Talks on iTunes, Google Play, Spotify, Stitcher, SoundCloud or wherever you listen to podcasts. If you’re looking for proof that advertising can be a force for good in the ...

I love ads. Good advertisements not only make us want to buy products, but they also are entertaining and an art form of sorts. It seems trendy to poke fun at those who want to “only watch the ads” ...

A lot of folks dump on the ad industry these days. I certainly take my shots at the business. Technology, changing consumer behaviors and consolidation and disruption across the media channels are all ...

Getting people in the door of a high-end restaurant requires an ability to convince them that it will be an experience worth the time and money. Advertising must maintain the brand image of luxury, ...

For self-assured David Mackenzie Ogilvy, the road to quick success on Madison Avenue was paved with good inventions. As chief of Ogilvy, Benson & Mather, which he founded 15 years ago, he has used ...

LOS ANGELES, July 01, 2025 (GLOBE NEWSWIRE) -- Ad.com, a leader in performance marketing and digital media, today announced the acquisition of Public Good, the industry’s top platform for values-based ...