A practical look at Google Ads’ 2025 releases, key takeaways for PPC managers, and what’s likely to shape strategy in 2026.

Google rolled out AI Mode in Search in May – and it’s already clear this isn’t just another update. Many experts predict AI Mode could soon replace traditional search as the default interface.

Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword ...

Google Ads added a new tab on the Recommendations page named Investment Strategy. This tab "provides account-level suggestions to help you understand the potential impact of increased investment on ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

Join Pat Reinhart, VP of Services & Thought Leadership at Conductor, and Shannon Vize, Sr. Content Marketing Manager at Conductor, for an exclusive first look at the 2026 AEO/GEO Benchmarks Report, ...

Welcome to our weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every ...

Google Ads has become more of another game with AI running the show in the background. The agencies that took hours to optimise bids and keywords now use smarter tools that learn, adapt and optimise ...

Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s just one interesting finding from ...

AI has begun to transform the way people seek and engage with information online. But that doesn't mean you need to rework your entire search advertising strategy today. The most significant ...

VIENNA, Austria , Aug. 05, 2025 (GLOBE NEWSWIRE) -- Ad Agentur GmbH, a performance-driven pay-per-click (PPC) digital marketing agency, today announced the launch of a new strategic framework to ...

Are you wondering how to stop overpaying for Google Ads? You're not alone. Many businesses struggle with ad spend that isn't getting the return they expected . Google search ads operate on a ...