Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing in the travel industry is complex. While 90% of travel customers do research ...

Marketing is an important concept in business and one that several business functions are affected by. The importance of marketing is always increasing. Marketing is perhaps the most important ...

Marketing is one of the most important aspects of a business yet is often underestimated, especially within the startup world. Most startups are tight on resources and often want to get straight to ...

Business owners who offer services to customers might not have a clear idea of how to market those services. Product marketing tends to be straightforward with the ability to provide a picture and ...

One of the problems I’m constantly running into is inadequate staffing, funding, and marketing support. It is particularly bad in tech companies because it seems like the entire industry is a poster ...

Most B2B marketers would agree: Lack of a content marketing plan could be suicidal for any product or service. The surprise is that there are not that many marketers who actively cultivate a strong ...

As a marketing agency owner, my clients are always coming to me to talk about the “next big thing” in advertising. They want to try email, social media or paid ads. They’ve heard about success on a ...

In today’s highly competitive job market, landing a position that offers a six-figure salary requires more than just a solid resume and cover letter. Advertising yourself effectively is crucial to ...

Marketing archival is an important part of any successful marketing strategy. It allows marketers to track and analyze past campaigns, identify trends, and develop strategies for future campaigns.

Marketing conferences can help business owners, marketing teams, and interested individuals understand how to generate more revenue through marketing. It goes without saying that the networking ...