Nancy Friedman is vice president of advertising for Visa USA. Her keynote this morning at Ad:Tech 2003 touched on how the Visa brand got so strong, how the company keeps its brand relevant, and how ...
That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. On the internet, brand recognition can only get you so far. Competition is springing up in ...
LOS ANGELES, Dec. 13, 2023 /PRNewswire/ -- ANACHEL, a leading integrated and solutions-driven brand marketing and communications firm, announced today that Hunter Ruetz has been named director of ...
According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...
Nissan-owned Infiniti promoted a longtime communications executive into its top global marketing job, in a move that combines oversight of public relations, marketing and social media into a single ...