It helps me think strategically instead of tactically. When I’m exploring a marketing concept, I can ask NotebookLM to relate ...

Measuring marketing’s many contributions to revenue growth is becoming more accurate and real-time thanks to analytics and machine learning. Knowing what’s driving more Marketing Qualified Leads (MQLs ...

For companies, personalization promises higher engagement, stronger loyalty, and more efficient marketing. But as technology ...

If you are interested in growing an engaged audience for your business or gaining loyal customers for your product, it might be time to learn social media marketing. Social media used to be one option ...

A group of Business Tech seniors at GNB Voc-Tech got an inside look at Punch Creatives, supplier of their own school store, The Den.

Join us for this live webinar as our stellar panel shares how small and medium-sized companies can emulate the kinds of killer martech the Fortune 500 crowd is using — with the results to show for it.

Recently, quick-service restaurants are feeling more and more pressure to stay relevant in a highly competitive industry. Some brands are turning to one of digital marketing’s biggest assets, machine ...

Explore the marketing forecast for 2026 and learn key adjustments for PPC teams. Stay competitive and drive measurable ...

Marketing and Sales prioritize AI and machine learning higher than any other department in enterprises today. In-memory analytics and in-database analytics are the most important to Finance, Marketing ...

University marketing efforts tend to focus on reaching prospective campus-based students, yet many institutions now offer online degrees. Online learning is no longer an alien concept. However, many ...