Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

Whether it’s the Netflix ta-dum, your Apple Mac’s startup chime or the THX Deep Note, a brand’s audio logo can immediately make you feel at home, and might even ...

Bandai Lifestyle will release an acrylic logo display of the PlayStation logo for the console’s 30th anniversary. Aside from decorating your room, the display can also play the original PlayStation’s ...

For the past 14 years, the BMW sound logo was a "double gong" you could hear at the end of every commercial and official video created by the Bavarian company. According to BMW's Brand Identity ...

Volkswagen has used the Frankfurt Motor Show to unveil their redesigned logo. Looking more retro and simplistic than their previous logo, the new VW badge features a “flat two-dimensional design” ...

Take a second to repeatedly scroll your mouse up and down while you keep your eye on the Sonos logo above. Eh? Eh? Pretty amazing, right? By complete happy accident, designing firm Bruce Mau Design ...

The new iteration of the Sonos branding features a logo image that, due to a clever use of a moiré pattern, appears to show soundwaves rippling from the logo when the image is moved up and down (you ...