Serious segmentation is not a mere snapshot of the market. It plots and overlays multiple layers: data on strategic human ...

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

Segmenting your market means selling to a specific target audience or audiences using one of several different methods. One of these methods, known as a differentiated segmentation strategy, is to ...

Market segmentation is the process of analyzing the appropriate consumers to which a product should be targeted. It's about dividing broad target markets into subsets of consumers with similar wants ...

The iGaming sector operates under continuous pressure from regulatory changes, rising acquisition costs and increasing ...