Today, social media success is so much more than measuring your likes, comments and shares. It’s about looking at the real return on investment of your strategy and tactics. With the new year fast ...

A business plan charts and guides the operational functions of your business; a marketing plan charts and guides the promotion of your business. Both are vital to a successful operation. Failing to ...

BASKING RIDGE, N.J., June 02, 2022 (GLOBE NEWSWIRE) -- Today, Verizon published results from the first year of its Responsible Marketing Action Plan, part of the company’s long-term commitment to ...

11 Marketing Plan Templates You Can (Legally) Steal for Free Your email has been sent A marketing plan defines key objectives and ensures your campaigns tie in to big-picture objectives. Putting this ...

An effective marketing strategy must have clear objectives for success. Although a company's marketing plan is always subject to change because of shifting market conditions, the primary objectives ...

Pete Rathburn is a copy editor and fact-checker with expertise in economics and personal finance and over twenty years of experience in the classroom. Zoe Hansen / Investopedia A marketing plan is a ...

Most businesspeople intuitively know that the key to successful marketing is having a marketing plan—a blueprint for action. However, many companies operate without one, focusing instead on the issues ...

Modify your content marketing action plan by seeing it through the COVID-19 prism. Here are five thing you can do to keep your content efforts going. As the world battles the Coronavirus pandemic, ...

NEW YORK, May 26, 2023 (GLOBE NEWSWIRE) -- Continuing its history of industry-leading responsible business practices, Verizon has released the 2022 results of its Responsible Marketing Action Plan, ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. After a long period of economic stagnation, a study of almost 2,000 ...

In today’s franchise restaurant environment, there are a lot of factors that can’t be controlled—from inflation to increased competition. One area that is often forgotten, but has the ability to make ...