The demand for matcha has taken off thanks to MatchaTok influencers, and suppliers have implemented buying limits. Don't expect tariffs to help.

Matcha is having a moment. From green-hued lattes in perfectly lit cafés to wellness creators sharing their daily rituals on ...

The global love affair with matcha is driving up demand and prices as Japan struggles to produce enough of the green tea powder. Global demand for matcha is skyrocketing, but Japan’s limited ...

Consumption of matcha — a fine powder that is whisked with hot water to make the bright green drink — “reached a record high last year,” Fumi Ueki, the chief of the Leaf Brand Group ...

matcha is a type of tea. It comes in powder form and is made from finely ground Japanese green tea leaves. What makes it different from regular green tea is that the trees from which matcha is ...

While matcha isn’t a magic solution, studies have shown it may support weight loss. That means that it could be useful in ...

As tempting as your local coffee shop may be, with the right tools, you can save money and time by making matcha at home. Experts I spoke to agree that drinking it comes with plenty of health ...

Global demand for the antioxidant-rich tea-based powder has increased by almost threefold since 2010, according to reports Toria Sheffield joined the PEOPLE editorial staff in 2024. Her work as a ...