Figuring out the value proposition for your new product or service is the first step in any marketing plan. It communicates to your customers why your offering is worth purchasing. If you can’t ...

Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

In my work as a marketing consultant, clients in creative fields often say to me: “Before I do any marketing, I have to figure out my positioning.” What exactly is positioning? It might sound like ...

A positioning statement is about communicating how your brand is different from the competing brands. The purpose behind positioning is to create an appealing image that leverages a brand's unique ...

In this series of articles, we’ve been building a classic brand-positioning template that has been around in various forms for decades. Sometimes old school is still the way to go. Related: Balance ...

LONDON--(BUSINESS WIRE)--A well-known customer intelligence company, Infiniti Research, has announced the completion of their latest article on building a strong market positioning statement. This ...

Every company is on a journey, and every company needs to know where it is headed and how it is going to get there. Often company leadership will formulate a vision statement to articulate the company ...

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