Your marketing plan states your overall objectives when it comes to target demographic, pricing and ultimately promotion. The promotional plan is part of the marketing plan. In fact, your marketing ...

Most likely, you are currently holding a promotional item in your hand. Any free gift you've received with a printed corporate logo is actually a promotional item. Promo has been used by companies ...

A thorough marketing plan consists of both informative and persuasive promotions. Knowing when and how to use informative or persuasive promotional activities is key to creating marketing strategies ...

It's common wisdom among marketers that most long-form content should be, at most, mildly promotional. The goal is to help the reader or prospect. Then, prospects will gradually come to see the ...

In an environment of hectic competition for consumersÕ attention and their loyalty, increasing media fragmentation and enhanced technology options, promotions are enjoying a return to favour with ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...

Technology is at the forefront of marketing and promotions, now more than ever. I can attest to that assertion, thanks to my conversation with Charlie Gaffney, president and CEO of Index Promotions, a ...

Public companies have many rules regulating how they conduct business, for many that means not just reporting revenue but also disclosing transactions of a certain nature. At the beginning of this ...

As someone who has ordered his fair share of promotional products, I can tell you firsthand that sometimes promotions work and sometimes they bomb. And, very often, promoters find themselves too ...

As 2019 comes to a close, it’s the perfect time for promotional marketers take a look at what campaigns killed it and why. Because promotional marketing is a crucial part of engaging current—and ...