Holiday marketing is no longer just a three-day shopping sprint, but a three-month marathon requiring strategic planning, ...

Your brand needs a style guide to ensure that everyone who posts on your social media platforms speaks in one voice and tone. A social media style guide will help ensure your audiences recognize your ...

Social media in 2026 is more dynamic, more competitive, and more essential than ever. As platforms evolve, algorithms shift, and user behavior changes at lightning speed, brands must stay ahead with ...

Instagram is a powerful social media channel with considerable marketing potential to grow an audience and reach your customers. Does your brand have a presence on Instagram? It should. The social ...

In an ideal world, before beginning a program, you’d conduct needs assessments, feasibility studies, marketing studies (product, place, price, promotion), etc., creating the program and its story ...

That’s why all your marketing channels need to work together. Integrated marketing communications, or IMC, is the way to make ...

In the digital age, the question of whether social media is essential for building a successful business has become a hot topic of debate among entrepreneurs and business leaders. With billions of ...

Social media has much to offer small businesses. If you don’t have a social media account for your company in the modern age, you are missing out on new ways to advertise, increase your website ...

Sam Niccolls tells us that the SEOmoz Social Media Marketing Guide has been released. The updated resource for marketers combines the Social Directory with the Social Media Marketing Tactics. Along ...

Social media isn’t only a way to connect with others — or at least, feel like you’re connecting with them — it’s also, potentially, a way to make money. This is because as much as social media ...