Let me tell you something most “experts” won't admit: 99% of brands are wasting money on social media right now. They're creating content nobody wants, chasing vanity metrics that don't move the ...

Design psychology is an emerging field that explores the relationships between human behaviour and the designed objects, environments, systems, and services people interact with daily. As design ...

Ever felt like your business was wearing clothes that didn't fit anymore? That's how I felt about Inkbot Design a few years back. We'd outgrown our original brand like a teenager outgrowing their ...

Developing an effective international brand strategy is crucial for companies looking to expand their reach into new markets abroad. With the right approach, brands can resonate with consumers across ...

Political marketing is the lifeblood of any political campaign. It's how candidates and parties build bridges with voters, mould public sentiment, and clinch victories at the polls. Let's dive deeply ...

Discover the Gap logo design – from its origins to its controversial redesign. Explore the branding lessons behind one of retail's recognisable logos. You might think a simple blue box with white text ...

Beverage packaging design is crucial as is often consumers first point of contact with a product – critical to getting their attention in the first place. Beverage packaging design is vital across ...

The world's best city logos are more than just symbols; they are strategic branding systems designed to attract tourism, talent, and investment by capturing a unique civic identity. This includes ...

A logo's evolution is never an accident. The history of the HP logo design isn't a “fascinating journey”; it's a masterclass in how a legacy tech brand maintains market relevance. Each redesign was a ...

You see that green circle, and you instantly know what it is. It's as ubiquitous as a morning commute, a familiar comfort, or perhaps, for some, a daily addiction. The Starbucks logo is a global icon.

Stop building 'Frankenstein' websites. Atomic Design breaks interfaces down into fundamental building blocks, ensuring consistency, scalability, and faster development cycles. Here is how to implement ...

Inclusive branding is not political; it is practical. From colour contrast to cultural intelligence, learn how to build a brand that serves everyone, backed by data from McKinsey and Nielsen. Most ...