Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping ...

In lieu of reacting in a knee-jerk fashion to each perceived threat, Forrester suggests the following advice for B2B ...

Over the last year, night markets have officially been woven into the zeitgeist—and the experiential marketing industry. One ...

After implementing a genAI shopping tool, mattress brand PlushBeds experienced increased conversions and better SEO rankings.

Marketers looking to drive more social commerce revenue should lean into discounts for social offers, craft visually ...

Discover how modern Marketing Mix Modeling (MMM) can transform economic disruptions into strategic opportunities, helping marketers navigate tariffs and shifting market dynamics with data-driven ...

Editor’s Note: While some brands are using generative AI to produce brand content, Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a ...

Editor’s Note: The NCAA Women’s Basketball National Championship game between UConn and South Carolina drew a crowd of nearly 20,000 people and 8.5 million viewers—the third most-watched women’s ...