Sweaty Betty’s CMO Kerry Williams says marketers must be personally invested when working for a purpose-led brand to ensure ...

Airbnb’s top marketer discusses how the travel giant plans to “reintroduce” the brand through a social-first strategy.

Fifteen new signatories, including the likes of Estée Lauder and Giffgaff, have thrown their weight behind the Influencer ...

How do marketers position brand-building investment as capital expenditure without the formal accounting change?

Through brands including Smirnoff and Guinness, Diageo is investing in accessibility across advertising, design and ...

CEO Kevin Plank says marketing investment will remain flat, but will be utilised in “micro doses” rather than “big splashes”.

While some single mothers are working beneath their skillset, a lack of flexibility is pushing others out of the workforce ...

As global tech giants dominate Kantar’s 2025 BrandZ most valuable brands list, no British businesses make this year’s top 100 ...

PG Tips is taking a long-term approach to win in the tea category, starting by bringing back its brand mascot, Monkey.

The research digs into the categories where consumers are most loyal, with grocery coming out on top. Around four in five (82 ...

According to Marketing Week’s 2025 Career & Salary Survey, less than half of marketers today hold a formal marketing degree ...

Virtual worlds could soon become a key part of any marketing channel mix. Brands need to start thinking about how they can ...