Nvidia is launching its next-gen RTX 5090 and RTX 5080 GPUs today, but it’s also releasing an exciting update for existing RTX GPU owners. A new GPU driver (572.16) allows you to force DLSS 4 inside games or apps that don’t currently support it, providing improved image quality and even less VRAM usage in some cases.

Shares of Nvidia ( NVDA -5.29%) were sinking Wednesday. The company's stock fell 6.2% as of 2:20 p.m. ET, but lost as much as 6.9% earlier in the day. The move comes as the S&P 500 ( ^GSPC -0.39%) and Nasdaq Composite ( ^IXIC -0.54%) lost 0.8% and 1.1%, respectively.

Brian Colello at Morningstar maintained his target price of $130 per share on Nvidia stock following the DeepSeek news. "We doubt the leading cloud vendors and AI builders will pause their plans," he wrote in a note to clients. "We still think tech firms will continue to buy all the GPUs they can as part this AI gold rush."

Maingear unveiled its custom-configurable Nvidia GeForce RTX 50 Series gaming desktops, featuring the RTX 5080 and RTX 5090 GPUs.

Nvidia on Monday said Chinese AI firm DeepSeek's advances show the usefulness of its chips for the Chinese market and that more of its chips will be needed in the future to meet demand for DeepSeek's services.

Then there is the hype question. Since Chat GPT set off the AI gold rush in late 2022, Nvidia has been the ultimate “picks and shovel” play. But like investment in the early days of the internet, the AI boom has so far been based more on the belief that it will change everything than hard evidence that it can generate returns.

It’s disappointing to see Nvidia has stuck with 16GB of VRAM on the RTX 5080. AMD’s RX 7900 XTX offers 24GB, and while the RTX 5080 delivers better performance for now, it may well hit video memory limits in 4K gaming in the future.

Nvidia Corp., the biggest provider of chips used to train artificial intelligence software, said a new model released by Chinese startup DeepSeek is an “excellent AI advancement” that complies with US technology export controls.

Since the start of 2023, Nvidia 's (NASDAQ: NVDA) stock has gained an astronomical 906% as of the time of writing. It's also right around its all-time high right now, but these two facts may scare some investors off. The common thought is, "Nvidia has risen so much already; how can it increase more?"

The GPU giant laid out a very smart approach to agentic AI earlier this month at CES, but it could do more to clarify its business model and its software strategy.

Image: The sheer volume of these cracked me up, so I just had to make a little gallery for you (tap the arrows to cycle through). Guess that’s what Nvidia gets when it goes from 40–50 percent gains each generation to more like 15 percent!