Adobe Systems’ fiscal Q2 numbers are in – quarterly revenue for the Adobe Marketing Cloud suite was $283 million, a 23% increase year-over-year. Adobe expressed strength in its outlook for Marketing ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More At the Adobe Summit today in Salt Lake City, Adobe is raining down major ...

Over 28% of Adobe’s (NASDAQ: ADBE) valuation can be attributed to its Marketing Cloud business, according to Trefis estimates. In 2016, the company generated over $1.6 billion revenues from Marketing ...

Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based ...

Adobe Systems Inc. agreed to acquire privately held Neolane, a provider of cross-channel campaign management technology, for approximately $600 million in cash. Industry observers say the acquisition ...

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...

When evaluating the debt-to-equity ratio, Adobe is in the middle position among its top 4 peers. The company maintains a ...

Adobe Systems is stepping up its mobile efforts by integrating the company’s Marketing Cloud with Apple’s iBeacons and simplifying advertising in apps, while also partnering with SAP to help sell it ...

In a bid to extend its reach into the enterprise market, Adobe on Tuesday debuted Adobe Experience Cloud, a set of cloud services designed to seamlessly integrate brand marketing, analytics and ...

Five years after Adobe paid $540 million for adtech business TubeMogul, only a small part of the business remains. Former employees, analysts, and ad buyers broke down what happened to Adobe's ...

Adobe forayed into digital marketing with the acquisition of Omniture in 2009 and currently offers eight products under its marketing cloud solution that includes Audience Manager, Campaigns, ...

Over the years, Adobe has been looking for ways to improve the measurement and management of ads that appear on the Internet. Today at its big Adobe Summit event in Las Vegas, the company is launching ...