Adobe said Thursday it had integrated Adobe Analytics into its Audience Manager data management platform (DMP). The integration makes it easier for marketers to combine first- and third-party data ...

Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution. It follows the ...

SAN JOSE, Calif.--(BUSINESS WIRE)-- Adobe Systems Incorporated (NAS: ADBE) today unveiled major new components of Project Primetime, the industry's first fully integrated video technology platform ...

Resonate has integrated its consumer intelligence-to-activation software with Adobe Audience Manager, a data management platform (DMP) within Adobe Marketing Cloud. Resonate is a Community Partner in ...

Yieldex on Monday said that Adobe AudienceManager, a data management platform, has been integrated into its Audience Planner. With the addition, Yieldex says it is giving digital publishers the power ...

Integration with Industry Leading Analytics Bolsters Campaign Performance Across Search, Display and Social Channels With Adobe AdLens, view customizable media dashboards and navigate to search, ...