Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

In the early 2000s, that shift was search. Brands that mastered SEO early captured top-of-funnel visibility and market share ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...

Amazon (NASDAQ: AMZN) enters 2026 in a stronger and more diversified position than it was at the same time last year. While ...

Discover how successful brands achieve growth not just by expanding their reach, but by becoming a vital part of cultural ...

Thanks to mitigated tariff effects and the AI boom, WPP Media's 2025 ad spend forecast has good news for marketers.

The platform empowers brands to connect with consumers in a more meaningful way by offering real cash rewards for their ...

Scaler launches a 12-month online PGP in Business and AI with a Rs 50 Crore investment to expand industry partnerships and ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

AEO benchmarking gives you an objective view into what your brand is known for, how it's positioned and where it shows up—or ...

The first-of-its-kind neuroscience study has confirmed that when ads are aligned not just to content, but to human emotion ...

From exposing marketing’s short-sightedness when it comes to working-class audiences to underlining the importance of getting ...