Being named Dictionary.com's Word of the Year for 2025 might give the slang term "67" some street cred, but how effective are ...

In the early 2000s, that shift was search. Brands that mastered SEO early captured top-of-funnel visibility and market share ...

Research from a West Virginia University expert on consumer behavior shows the human desire for connection is a factor in ...

Discover how successful brands achieve growth not just by expanding their reach, but by becoming a vital part of cultural ...

There are lots of well-crafted, wide-ranging, all-inclusive marketing definitions. A sampling: American Marketing Association (AMA): "Marketing is the process of planning and executing the conception, ...

If you try to build an operating system on top of chaos, it fails. That’s why the future of marketing doesn’t start with more ...

The first-of-its-kind neuroscience study has confirmed that when ads are aligned not just to content, but to human emotion ...

VDM is a breakthrough discipline grounded in behavioral science. It recognizes that values—what matters most to people in life—are the most powerful predictors of behavior. These values aren’t just ...

As fractional chief marketing officers working across South Africa and internationally, we have the privilege of helping ...

From exposing marketing’s short-sightedness when it comes to working-class audiences to underlining the importance of getting ...

In an era when marketing is becoming increasingly automated, it is the human factor — the ability to feel the audience, see ...

Influencer marketing is evolving fast, with consumers demanding entertaining, authentic and participatory content. This shift is reshaping the beauty category and opening the door for unexpected ...