A new ad campaign from Coca-Cola appears to mistakenly attribute a non-existent J.G. Ballard work to the author.

Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy ...

Can Google Ads' built-in AI tool compete with third-party solutions for ad creation? See which delivers better ad copy, ...

Today’s automotive dealerships need a marketing strategy that meets shoppers wherever they are and guides them seamlessly ...

Australian researchers have demonstrated how a “data donation infrastructure” can track digital food marketing, revealing how ...

X website cards. As you can see in this example, X’s updated ad format, which is now available for ads using the “Sales” ...

Google has announced a new Google Ads search campaign feature named AI Max. Google says AI Max for Search campaigns is a "new ...

Marcy Klipfel oversees the full HR department and contributes to a high-performance culture as chief engagement officer at ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand.

The global average website conversion rate is about 3.68 percent—only four of every 100 website visitors will become a lead.

“The Nokia 7250 print ad from 2003 really stands out to me for its style. It’s a bold and visually-striking campaign built ...

Selling Kroehler” looks at how advertising and marketing propelled the Naperville furniture company to international heights.