Did you hear the one about a funny ad winning at Cannes? Neither did we. In fact, during last week’s virtual Cannes Lions festival, only one obviously humorous ad took home a key prize. This was the ...
One of our columnists took a bit of a pot-shot at ‘cause’ marketing last week. In short, he asks that marketers seeking to stick out from the crowd rediscover their funny bones. Humor has always been ...
Each week, we ask agency experts for their advice on real problems facing today’s marketing practitioners. This week, we carry on the discussion and ask how creatives can make ads funny again. Humor ...