Alan Maxwell Pottasch, the advertising executive who helped create the hugely successful “Pepsi Generation” ad theme in the 1960s and who spent five decades sculpting Pepsi-Cola’s public ...

As the new "CFO" for the day, Alan will help spread the word of Pepsi and Baskin-Robbins' free float giveaway and toast the 150 th anniversary. "After a long day of rehearsals and training ...