A new pair of custom fonts finally tie Amazon products and services together, as part of a global refresh by the design agency Koto.

Created by branding agency Koto, Amazon's new global brand identity is shaped by its revitalised logo – the first new design ...

The subtle design refresh spans over 50 sub-brands across categories like pharmacy, groceries, and on-demand streaming under a single brand umbrella.

But a couple of hours after Press Secretary Karoline Leavitt‘s remarks, an Amazon spokesperson, Tim Doyle, said that such a plan will not be implemented. “The team that runs our ultra low cost ...

Amazon CEO Andy Jassy says some customers are “stocking up” in advance of widespread tariffs planned by President Donald Trump. “Obviously, none of us knows exactly where tariffs will settle ...

Amazon said it is not displaying tariff price hikes on products on its main website, denying an earlier report that it had planned to show consumers just how much President Donald Trump’s ...

Amazon plans to buy 26.7 acres of the long-struggling Sunrise Mall property in Massapequa, where the e-commerce giant wants to open an operations facility. “Amazon is exploring options at the ..

A hot potato: Amazon has backed away from a plan to show exactly how much the Trump tariffs will increase the cost of items on its Amazon Haul site. The White House had called the potential move a ...

Management layers are another key area that Amazon is seeking to reduce. Andy Jassy said he thinks Amazon has a strong company culture, but staying that way isn't a given as the company expands ...

Amazon has once again restocked with some cool Pokémon TCG products, such as Surging Sparks Booster Bundles and Twilight Masquerade ETBs. While some of the new listings are over-priced, I've also ...

CAPE CANAVERAL, Fla. — Amazon’s first batch of internet satellites rocketed into orbit Monday, the latest entry in the mega constellation market currently dominated by SpaceX's thousands of ...

Amazon UK is back with one of the only means that general Pokémon TCG fans can get packs from the Scarlet & Violet Prismatic Evolutions and 151 sets: an invite system. While booster packs alone ...